How do go links work?

Learn how to use go links to save you time!

How Go Links Work—and Why Every Modern Company Should Be Using Them

If you don’t know what go links are, start here: What are go links.

At a high level, go links are short, memorable URLs that make it easy for people—not computers—to find information. Instead of pasting or bookmarking long, cryptic URLs, employees can type something simple like go/welcome or go/roadmap directly into their browser’s address bar and instantly arrive at the right resource.

Go links solve a deceptively expensive problem: internal information friction. As companies grow, knowledge becomes fragmented across tools like Google Drive, Notion, Confluence, Jira, Salesforce, Slack, and countless internal dashboards. The result is wasted time, duplicated work, broken bookmarks, and constant interruptions that start with, “Hey, where’s that link again?”

Go links are a lightweight but powerful way to eliminate this friction.

In this post, we’ll walk through:

How go links work
How to get started with your first go link
Best practices for creating and sharing go links
Common use cases across teams
Governance, security, and enterprise considerations
Why go links matter even more in 2025

How Do Go Links Work?

Go links work by mapping a short keyword to a destination URL. Once created, that keyword becomes a universal shortcut anyone in your company can use.

For example:

go/welcome → onboarding documentation
go/benefits → HR benefits portal
go/forecast → internal financial model
go/incidents → incident response runbook

Instead of hunting through bookmarks, Slack threads, or shared folders, employees simply type go/[keyword] into their browser’s address bar.

The key is that go links are:

Human-readable
Easy to remember
Fast to access
Consistent across the organization

Step 1: Getting Started With Go Links

Before you can start using go links, you’ll need to sign up and install the browser extension.

Sign up: Getting Started
Download the browser extension
Log in using your corporate email

Once installed, you’re ready to use your first go link.

Step 2: Use Your First Go Link

Try typing the following directly into your browser’s address bar:

go/welcome

That’s it.

If the go link exists, you’ll be instantly redirected to the destination page. No bookmarks. No searching. No context switching.

Congrats—you’ve just used your first go link.

This simplicity is intentional. Go links are designed to feel effortless, so they become part of your natural workflow rather than another tool you have to “remember” to use.

Step 3: Create Your Own Go Link

Creating a go link is just as easy as using one.

You can create a new go link in two ways:

Type go/ into your address bar to open the Trotto go links homepage
Click the Trotto browser extension

From there:

Choose a memorable keyword
Copy and paste the destination URL
Save

That’s it. Your go link is live.

Choosing a Good Keyword

Good go link keywords are:

Short
Intuitive
Obvious to others

Examples:

go/okrs
go/roadmap
go/expenses
go/security
go/interview-loop

Avoid overthinking it. If you hesitate for even a second about where something lives, that’s usually a signal that it deserves a go link.

Step 4: Create Go Links for Everything

A simple rule of thumb:

Anytime you hesitate to think about where a resource is, create a go link for it.

This includes:

Internal documentation
Dashboards and reports
Tools and admin portals
HR and people resources
Sales collateral
Engineering runbooks
Partner portals
Vendor systems

Over time, go links become the “muscle memory” of your organization.

Step 5: Share Go Links Across Your Company

Once a go link is created, anyone in your organization who has:

The browser extension installed
Logged in with their corporate email

can use it immediately by typing:

go/[keyword]

Go links are easy to share:

Say them verbally in meetings (“Just go to go/roadmap”)
Paste them into Slack or email
Embed them in documents, slides, and wikis

Because go links are short and semantic, they’re easier to communicate than traditional URLs—and far more likely to be remembered.

Important: Go Links Are Internal by Design

Go links are intentionally internal-only.

To use a go link, users must:

Be signed in with their corporate domain email
Have access to your organization’s go links

This ensures that sensitive internal resources aren’t accidentally exposed externally.

If you want tighter access controls, single sign-on, or advanced governance, Trotto supports enterprise-grade configurations.

If you’re interested in SSO onboarding, contact us at help@trot.to.

Searching and Discoverability

As your library of go links grows, discoverability becomes critical.

The Trotto homepage lets users:

Search through all available go links
Quickly find commonly used resources
Discover go links created by other teams

This reduces duplication and encourages consistent naming conventions across the organization.

Why Go Links Matter Even More in 2026

In the age of AI, you might ask: Why are long URLs still a problem?

The answer is simple: tools have evolved faster than human workflows.

Despite AI-powered search and copilots, employees still:

Juggle dozens of browser tabs
Switch between Slack, email, docs, and dashboards
Bookmark links that break or go stale
Interrupt teammates to ask for “the right link”

AI can help retrieve information—but only if the information is clean, current, and accessible. Go links create a stable layer of abstraction between humans and systems.

When the underlying URL changes, the go link doesn’t have to.

Common Go Link Use Cases by Team

Company-Wide

go/handbook
go/org-chart
go/okrs
go/all-hands

Engineering

go/runbooks
go/oncall
go/deploy
go/incidents

Sales & Marketing

go/pitch
go/pricing
go/case-studies
go/competitive

Finance

go/forecast
go/budget
go/invoices
go/expenses

HR & People Ops

go/benefits
go/onboarding
go/pto
go/reviews

Each team benefits differently, but the outcome is the same: less friction, fewer interruptions, and faster execution.

Governance and Scale (Enterprise Considerations)

As organizations scale, go links need structure.

The Enterprise plan includes:

Centralized management of large go link libraries
Usage analytics to understand adoption
Governance controls to prevent collisions or misuse
Improved discoverability across teams

Analytics help answer questions like:

Which go links are used most?
Which are stale or unused?
Where are teams still relying on long URLs?

This data allows organizations to continuously improve how knowledge is shared internally.

Best Practices for Successful Adoption

Start with high-traffic resources
Replace the most commonly shared links first.
Encourage team ownership
Let teams create and maintain their own go links.
Standardize naming where it matters
Use obvious keywords for company-wide resources.
Use go links verbally
Saying them out loud in meetings accelerates adoption.
Audit periodically
Remove or update outdated links.

The Bigger Picture: Go Links as Infrastructure

Go links may seem small, but they function like internal infrastructure.

They:

Reduce cognitive load
Eliminate repeated questions
Make organizations faster
Improve knowledge retention
Scale naturally as teams grow

Like good infrastructure, they fade into the background—quietly making everything else work better.

Final Thoughts

Go links are one of those rare tools that deliver immediate value with almost no learning curve. They don’t require training sessions, long implementations, or behavior change. They simply make work easier.

If your company relies on shared knowledge—and every modern company does—go links are no longer optional. They are foundational.

Create your first go link today. Then create ten more. You’ll quickly wonder how you ever worked without them.

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Check out this video for a visual summary!