Benefits of go links

Benefits of go links from Trotto

If you're just catching up, check out What are go links? and How do go links work?

In this post, we’ll focus on the why.

Why do go links matter?
Why do the largest companies in the world rely on them?
And why are more modern, fast-growing organizations adopting go links from Trotto?

At the most basic level, go links save time. But the real benefits go much deeper than that—touching productivity, knowledge sharing, security, and organizational scale.

The Core Benefit: Go Links Save Time (Every Single Day)

Time is the one resource no company has enough of. Go links eliminate thousands of small, repeated inefficiencies that add up across teams and months.

Think about how often employees:

• Search Slack for a link that was shared weeks ago
• Open a Google Doc only to realize it’s the wrong version
• Ask a coworker, “Where’s that dashboard again?”
• Dig through bookmarks that are outdated, mislabeled, or broken
• Keep dozens of tabs open “just in case”

Each instance may only take 30–60 seconds, but multiplied across hundreds of employees and workdays, the cost becomes material.

Go links remove that friction by making access to information:

• Instant
• Consistent
• Human-readable
• Location-independent

Instead of remembering where something lives, employees only need to remember what it’s called.

Easy Access to All Your Resources and Links

Modern companies use dozens—sometimes hundreds—of internal tools:

• Google Drive or Notion for documentation
• Jira or Linear for engineering work
• Salesforce or HubSpot for sales
• Looker or Tableau for analytics
• HRIS, expense tools, vendor portals, and more

Each tool has its own navigation, permissions, and quirks. Go links act as a unifying access layer across all of them.

Examples:

• go/forecast → financial model
• go/oncall → incident schedule
• go/pricing → latest pricing doc
• go/interview-loop → hiring process
• go/expenses → reimbursement tool

Employees don’t need to remember which system a resource lives in—go links abstract that away entirely.

Memorable and Searchable Keywords

Traditional URLs were designed for machines, not people. They’re long, opaque, and impossible to remember.

Go links flip that model.

With go links, the keyword is the interface:

• Short
• Semantic
• Predictable

Even if someone doesn’t know the exact link, they can often guess it—or find it quickly using search.

This is especially powerful in meetings:

“Just go to go/roadmap.”
“The doc is at go/okrs.”
“Check go/security for the policy.”

Verbal sharing becomes effortless, which accelerates alignment and reduces follow-up questions.

Replaces Bookmarks With a 10x Better Tool

Bookmarks are a personal solution to a shared problem—and they don’t scale.

Common bookmark issues:

• They’re siloed to one browser or device
• They become stale when URLs change
• They’re inconsistently named
• They can’t be easily shared or governed
• They don’t reflect organizational knowledge

Go links replace bookmarks with a shared, living system:

• Centralized
• Searchable
• Always up to date
• Available anywhere you’re logged in

Instead of everyone maintaining their own slightly different set of bookmarks, the organization maintains a common source of truth.

Shareable With Your Coworkers (Instantly)

Because go links are internal and standardized, sharing becomes frictionless.

You can:

• Paste them into Slack or email
• Embed them in documents or slides
• Say them out loud in meetings
• Reference them in onboarding and training

And when the underlying URL changes?
The go link doesn’t.

That stability is critical for:

• Onboarding new hires
• Maintaining long-lived documentation
• Avoiding broken links across tools and wikis

Easy to Deploy With a Simple Browser Extension

One of the biggest advantages of go links from Trotto is how easy they are to roll out.

There’s no:

• Complex IT project
• Long implementation cycle
• Heavy training requirement

Employees simply:

1. Install the browser extension
2. Log in with their corporate email
3. Start using go links immediately

This low-friction deployment drives rapid adoption—often organically—because the value is immediately obvious.

Integrated Into Slack and Your SSO

Go links are most powerful when they fit seamlessly into existing workflows.

Trotto integrates with:

• Slack, so links can be shared, expanded, and discovered where teams already collaborate
• Single Sign-On (SSO) providers, ensuring access is secure and aligned with corporate identity policies

This means:

• No separate passwords
• Automatic access control
• Easy onboarding and offboarding
• Enterprise-grade security without added complexity

If you want to onboard with your SSO provider, you can contact the Trotto team directly.

Secure by Design (SOC 2 Type 2)

Security matters—especially when go links often point to sensitive internal systems.

Go links from Trotto are:

• Internal-only by default
• Tied to corporate identity
• Protected by SOC 2 Type 2 controls

Only authenticated users within your organization can access your go links. This ensures that internal knowledge stays internal, even as it becomes easier to share internally.

For security and IT teams, this is a critical distinction: go links improve access without increasing risk.

Advanced Features for Power Users and Enterprises

As organizations mature, their needs evolve beyond simple shortcuts.

Trotto supports advanced features such as:

• Programmatic go links, created or updated via APIs
• Quick search go links for faster discovery
• Governance and management tools for large link libraries
• Analytics to understand usage and adoption

These features allow go links to scale alongside the organization—without becoming chaotic or unmanageable.

Who Uses Go Links?

Go links are not a niche productivity hack. They are a proven internal tool used by some of the largest and most sophisticated organizations in the world.

Go links originated at Google, where employees relied on them to navigate an enormous internal ecosystem. Since then, they’ve been adopted by:

• Meta
• Stripe
• And many other major technology companies

Even large non-tech organizations, such as JP Morgan, use go links to manage internal knowledge at scale.

Historically, these companies built and maintained their own go links infrastructure in-house—something that required significant engineering and operational effort.

Why Companies Choose Trotto Instead

Most companies don’t want to build internal tooling from scratch—and they don’t need to.

With Trotto, organizations get:

• The same core go link functionality used by Big Tech
• Without the maintenance burden
• With enterprise-grade security and integrations
• And with a modern, intuitive user experience

That’s why companies like Figma, Instacart, and Aviatrix trust Trotto to power go links for their employees.

Instead of reinventing the wheel, they adopt a proven solution that works out of the box.

Go Links as Organizational Infrastructure

The best internal tools often fade into the background. Once adopted, go links become part of how work simply happens.

They:

• Reduce interruptions
• Improve onboarding
• Speed up collaboration
• Preserve institutional knowledge
• Scale with company growth

Like good infrastructure, their value compounds over time.

Final Thoughts

Go links may look simple—but their impact is profound.

They remove friction from everyday work, create shared understanding across teams, and give organizations a durable way to manage internal knowledge as they grow.

Whether you’re a fast-growing startup or a large enterprise, go links from Trotto give you the benefits of Big Tech–grade internal tooling—without the overhead.

If your company still relies on bookmarks, long URLs, and Slack archaeology, it’s time to upgrade.

Go links are not just a convenience. They’re a competitive advantage.

Read more about Figma's use of go links.