What are go links?

What are go links?

Go links are short URLs that are easy; easy to share, easy to type in your address bar, and easy to remember.

URLs were designed to enable computers (not humans) to find the right resource; they are not human-readable. Take a Google Drive link for example: 

https://docs.google.com/document/d/1B-M6yw-mqEl9U2cc2VKIwvOF_jCSrGByga9k7z4sxBQ/edit?tab=t.0

A go link transforms the above Google Drive link from a random assortment of letters and numbers to: go/welcome

By adopting go links from Trotto, anyone in your company can type in go/welcome into their address bar and arrive at the correct resource. They can share this go link verbally, through Slack or email, and recall this link more easily.

‍

Why is this a problem in 2025?

In the age of AI, why are long URLs still a problem for everyone?

Just take a look at the number of tabs you have open in your browser. Or the number of bookmarks you have. Opening up your search history to find the link you vaguely remember using. Looking through Slack or email to find the message with the URL your coworker sent you.

We are constantly overloaded with information; go links help us navigate this complex environment by taking us back to simpler, memorable, and shareable links.

go/IT

go/code

go/issues

go/HR

go/holidayparty

‍

Go links use cases

Some concrete examples of how go links will save you time

• Daily individual use cases
  • go/HNNews takes me to the front page of Hacker News.
  • go/OKRs is a link to a Google sheet that has company metrics
  • go/TinySeed sends me to a Notion page with TinySeed resources
• Regular team use cases
  • go/meet-Andy is a shareable go link for my coworkers to find my personal Zoom meeting
  • go/gh/[repo name] is a link to a specific Github repo
  • go/jira/[issue #] links to a specific Jira issue
• Company wide use cases
  • go/holidayparty leads to information on our holiday party
  • go/IT redirects people to our central IT hub
  • go/HR has resources on 401k, company policies, etc.

On any specific individual use case above, a go link may only save a few seconds. But collectively, to remember all these links, go links will save you hours every month. Go links are searchable, more efficient than bookmarks, and 10x better than long URLs.

‍

Check out this blog post to learn how go links work!