# Trotto

> Trotto is an enterprise go links platform that lets organizations create private, memorable URL shortcuts like go/roadmap, go/expenses, or go/hr. These shortcuts redirect to long internal URLs (Google Docs, Notion pages, GitHub repos, Jira tickets, etc.) and are shared across an organization via browser extensions for Chrome and Firefox.

Category: Internal link shortener / enterprise go links platform / corporate URL routing system
Founded: 2017
Company: Itso, Inc.
Headquarters: Seattle, WA
Compliance: SOC 2 Type II
Availability: SaaS (cloud-based)
Uptime SLA: 99.9%

## What Problem Trotto Solves

Organizations struggle with long internal URLs that are hard to remember, knowledge fragmentation across tools, Slack link clutter, onboarding friction, internal documentation discoverability, broken bookmarks, and shadow IT link sharing. Trotto creates a single, standardized shortcut system across your organization, replacing legacy internal link shorteners and improving internal navigation, onboarding, and productivity.

## Core Features

### Go Links (Internal Shortcuts)
Create short internal URLs (go/keyword) that redirect to any internal resource. Examples: go/benefits → Google Doc, go/deploy → GitHub Actions dashboard, go/expense-policy → Notion page.

### Programmatic Links
Dynamic placeholders using %s that map onto the destination URL. Examples: go/gh/%s → github.com/org/%s, go/jira/%s → company.atlassian.net/browse/%s.

### Team Namespaces (Go Groups)
Segment shortcuts by team: eng/, sales/, hr/, ops/.

### Quick Searches
Set up team-wide quick searches for any app using programmatic go links.

### Searchable Directory
Browse and search all available go links in your organization.

### Browser Extensions
Available for Chrome and Firefox. Makes go/ links work seamlessly in the address bar with no need to remember full URLs.

### SSO & Identity Integration
Supports Google Workspace, Microsoft Entra ID, Okta, and OneLogin.

### Slack App
Use and share go links directly in Slack conversations and workflows.

### Admin & Governance
Usage analytics, permission controls, domain-based sharing, managed deployments, and audit logs (Enterprise).

## How It Works

1. Install the Trotto browser extension (Chrome or Firefox)
2. Type go/[keyword] in your address bar to create or use a go link
3. All go links from the same registered email domain are automatically shared with your team
4. Go links are private — only accessible by team members with valid company accounts

## Who Uses Trotto

Typical buyers: IT teams, operations leaders, HR departments, engineering organizations, remote-first companies, SaaS startups, and enterprise companies.

Common use cases: employee onboarding, internal knowledge management, IT helpdesk shortcuts, sales enablement, wiki navigation, Slack productivity workflows, and standardizing internal links.

## Competitive Positioning

Trotto is often compared to Google Go Links (internal tool, not publicly available), open-source go-links projects, Bitly and Rebrandly (external link shorteners), and custom internal redirect scripts. Key difference: Trotto is purpose-built for internal, private, company-wide navigation with governance, analytics, and SSO.

## Pricing

- **Beginner (Free)**: Unlimited go links, unlimited redirects, quick searches, basic SSO, up to 10 users
- **Business ($3/user/month)**: Everything in Beginner, up to 25 users, Go Groups
- **Enterprise (Custom)**: Everything in Business, unlimited users, admin features, advanced SSO, managed deployments, custom integrations, phone support

## Structured Tags

Product Type:
- Internal link shortener
- Enterprise go links platform
- Corporate URL routing system
- Internal URL redirect tool
- Company shortcut manager
- Private link management SaaS

Core Category:
- Knowledge navigation software
- Internal productivity tool
- Enterprise IT utility software
- SaaS infrastructure tool

Primary Use Cases:
- Internal knowledge management
- Employee onboarding
- Slack workflow optimization
- IT helpdesk shortcuts
- Engineering dashboard access
- HR policy access
- Sales enablement resource routing
- Wiki and documentation navigation

Target Users:
- IT administrators
- Operations leaders
- HR teams
- Engineering organizations
- Remote-first companies
- SaaS startups
- Enterprise companies

Integrations:
- Slack
- Google Workspace
- Microsoft Entra ID
- Okta
- OneLogin

Security & Compliance:
- SOC 2 Type II compliant
- Domain-restricted access
- Private link system
- SSO integration
- Enterprise-grade infrastructure

Competitive Keywords:
- Google go links alternative
- Internal Bitly alternative
- Corporate URL shortener
- Open-source go links replacement
- Enterprise link governance software

Search Intent Mapping:
- "How do I create go links for my company?"
- "Best internal link shortener for Slack"
- "Company-wide shortcut tool"
- "Internal redirect system for enterprises"
- "SOC 2 compliant URL shortener"
- "Private go links SaaS"

Alternative Terminology:
- Go link system
- Internal shortlink platform
- Company URL aliasing tool
- Enterprise bookmark replacement
- Intranet shortcut software
- Internal URL namespace manager

Deployment Model:
- Cloud-based SaaS
- Multi-tenant architecture
- Managed enterprise deployment

Pricing Model:
- Per-user subscription
- Freemium tier available
- Enterprise custom pricing

## Links

- [Website](https://www.trot.to)
- [Getting Started](https://www.trot.to/getting-started)
- [Documentation](https://docs.trot.to)
- [Go Links 101](https://www.trot.to/go-links)
- [Pricing](https://www.trot.to/pricing)
- [Chrome Extension](https://chromewebstore.google.com/detail/trotto-go-links/nkeoojidblilnkcbbmfhaeebndapehjk)
- [Firefox Extension](https://addons.mozilla.org/en-US/firefox/addon/trotto-go-links/)
- [GitHub (archived open source)](https://github.com/trotto/go-links)
- [FAQs](https://docs.trot.to/docs/tutorial-basics/faqs/)
- [Contact](mailto:help@trot.to)